.In 2016 we will continue to improve our product and innovate with the latest technology in communications

Posted on 2/01/2016 by Sebas Muriel, CEO

After celebrating the company’s 10th anniversary, the team at .Tuenti would like to take stock of our path and present new strategic features in 2016, as well as the redesign of our application. For some time now we have been focused on growing our mobile operator client base (in Latin America as well as Spain) with the aim of achieving a million clients in the next few years. We will continue working towards this goal this year.

We’ve always been different to other companies on the market and this is evident in the product we develop: a product that we have continued to improve and repeat for years, based on user and client feedback, in depth analysis of usage statistics, strengthening the functions that enjoy better acceptance, and simplifying the user experience by removing the functions that are not as popular.

Since the company was founded in 2006, we have maintained our innovative spirit, evolving our business model from a social network to a distinguished mobile operator at the forefront of digital communication technology. Technology, innovation, doing things differently and challenging the sector’s status quo is in our DNA. We live in exciting times with many players – telecommunications companies and other internet and OTT companies – who develop interesting concepts. We are committed to changing things and to enriching the communication of people through a natural experience with robust and reliable technology.

In fact, on a business level, the company is in a better position than ever. In barely four years, company income has increased more than 230%. In 2011, the majority of income came from publicity on the social network in Spain (€10 million), but by 2013, more than 75% of income was the fruit of mobile telephone operations in Spain. While all income currently stems from mobile operations activity, the company has also come to enjoy an exclusive presence in Spain and been able to globalize its model via presence in five other countries, resulting in income from all markets reaching over €35 million. The company boasts more than 600,000 clients in Spain, Peru, Ecuador, Argentina and Mexico. We have managed to adapt a business model purely based on advertising to a subscription telecommunications model with a global client base, which has enabled us to oversee much more sustainable growth.

Innovating at the core of communications continues to be our main priority as we can see our application – particularly VozDigital – generates a much richer client experience, which in turn increases your satisfaction. That’s why our clients recommend our service more than others. Our cloudphone proposal, which is based on a common technology platform that will be progressively introduced based on the local needs of each market, is fully developed in our office on Madrid’s Gran Vía, while our team improve your experience every day by focusing on usage data and statistics and direct user and client feedback.

As such, we will shortly be launching a new version of the .Tuenti application on iOS and Android. It will present a redesign of navigation, favoring greater usability and focusing more on communication among clients and those who wish to try the service without changing their mobile company (anyone can enjoy a 50-minute trial of our telephone service on the cloud). With this new version of the application, we will be able to give back to old users of the social network what has always been theirs, facilitating the downloading of all of their photos. This doesn’t mean that users can’t continue to share photos, conversations, etc. as the application and tuenti.com will always be available, therefore favoring communication between all users using the chat feature, VozDigital, and all the new functions we’ll be making available in the future. This is our goal and we continue to stand by it: we will continue to work to improve the .Tuenti experience for each and every user.

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