Exploring the way forward

Posted on 12/30/2011 by Zaryn Dentzel, CEO

At Tuenti we are at a crucial moment. 2011 has been a key year at Tuenti and on 2012 we will have important launches. We have been developing different services in Beta phase this year that will be officially later on and I am sure will be very welcome by our users. This means a lot of work from our team and it will definitely innovate our services.

The future of communication is still to be decided and we are strongly committed to innovation and total connectivity. Our present is more and more mobile. This new stage is making us reflect on the future and consider the implications of our decisions from a strategic point of view which will define a clear and unique positioning. That is why we are also considering the use of the different brands and names we use for our services.

In this way we have to reflect on our next launches, especially with regard to our plans to go international. We used the brand Tu for our mobile operator at the local Spanish market, but we have realized that this brand could have a great potential for the future development of projects that are related to our users' digital identity. That is how we understand Tu, it is around the digital identity each one of us has.

We will keep growing with an international focus. 2012 will be a year with important news that will be preceded by major decisions to make Tuenti the best way to be connected and to share experiences with those people we really care about.

Tuenti presents "Okupados"

Posted on 12/29/2011 by Diana Morales, Business Development

Today, Tuenti debuts the new film “Okupados”. This marks the first time a social network has offered an exclusive movie premier. Only Tuenti users have access to this new release by Nueva PC, subsidiary of Impala Productions, whose catalog includes notable Spanish titles such as “La Escopeta Nacional” and “Las Bicicletas Son para el Verano”, along with co-productions on international successes like “The Other Side of the Bed”.

The movie is available free on Tuenti’s video platform, which currently boasts an average of half a million unique daily users and up to 7 million daily plays. “Okupados” is a horror film directed by Fernando Herrero and Eduardo Sainz de Vicuña, and is not recommended for children under 16. The movie, with an original screenplay written by its directors, employs a television recording style similar to that used in blockbusters like “The Blair Witch Project” and “Paranormal Activity”; the film was recorded in just 10 days.

Audiovisual content is increasingly accessible on the Internet, and Tuenti is working to become an important support for the movie industry with attractive products like our new VOD service, beta-launched in November.

Smartphones for Everyone

Posted on 12/21/2011 by Adam Holt, Head of Tu

Our virtual mobile service provider is determined to make the latest phones available to our users, so we’ve launched a new Christmas campaign: Smartphones for Everyone. The campaign includes an exclusive offer for the ZTE Racer II, priced at just €59 plus €10 of credit—the lowest-priced Android on the market—with no contract required.

We’re convinced that, with smartphones available at these prices, all our users will be able to enjoy the benefits Tu offers, including free mobile access to Tuenti and our Monthly Internet Passes. In fact, we’re so convinced that we are now the first mobile operator to remove all basic “feature phones” from our catalog.

Foto ZTE Racer II

We’ve got a list of smartphones available at competitive prices, including:

  • BlackBerry 8520: best final price on the market at €109 + €10 credit
  • Samsung Galaxy Mini
  • Sony Ericsson X10 Mini Pro

This campaign is another step in our efforts to put the users in charge of the telecommunications market and provide total connectivity. We are the first social mobile service provider, combining the content and the social experience of Tuenti and our mobile applications, and developing on the innovative features that a social Web can offer in the current telecommunications market.

Improving Tuenti Chat

Posted on 12/09/2011 by Paul Iliffe, Product Manager

Ten percent of our users can now start enjoying the new version of our chat. Tuenti Chat is a great communication tool with huge usage numbers, generating more than 200 million messages a day.

Users can take advantage of direct access to their chat history to easily see whether the 10 friends they chat with the most are connected. We've also given the chat a permanent spot in the right side of users' Home page, so it moves with them as they read the latest updates from their friends.

The improvements include a design overhaul in which each chat message, now separated into speech bubbles for clearer viewing, is displayed next to the profile photo of the person who wrote it, along with the time it was sent. There are also more emoticons available with their own quick-access button.

The new and improved Tuenti Chat will be progressively made available to more users in the coming weeks, with plans for opening it to all users by the end of the year.

We're preparing more updates for Tuenti Chat that we will be available soon. Stay tuned...

Commercial applications welcome on Tuenti

Posted on 12/02/2011 by Luis Peralta, Tech Lead

As everyone knows, the dedication to be a private communication platform is one of the pillars of Tuenti's identity. Throughout the last year, we developed an API (application programming interface) that permits the integration of external applications in Tuenti to expand the features we can offer.

From the outset, we decided that keeping the API closed was a fundamental part of maintaining our commitment to privacy. The API is only made available to those entities that, after thorough investigation on a case-by-case basis, we decide meet our strict requirements for security and privacy. This policy has allowed us to integrate a strong online gaming platform without compromising the security or privacy of our users.

Based on the success we've had with the integration of games on the platform, we've decided to extend this policy to include commercial applications. Brands that are interested in intergrated an application into the Tuenti platform can contact our commercial team to request access to the API. As long as the integration supposes a benefit for our users and does not putting their privacy at risk, we are happy to work with the interested brands to intergrate their applications into Tuenti.


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