Posted on 1/25/2012 by Sebastián Muriel, VP of Corporate Affairs
At Tuenti, we focus less on the quantity of users and more on the quality of our product and the engagement of our users. This qualitative commitment sets us apart in important ways, making us the social network with the highest average daily connection time. We continue strengthening our position at the head of our sector with innovative services and products that reiterate our principal objective: develop the most trusted, relevant web and mobile social communications platform. Alongside that focus, though, we have started 2012 with two big quantitative advances worth sharing:
- ComScore has just published last month’s audience numbers, which mark a new record for active Tuenti users: 10.4 million in December. Numbers from the previous month showed 8.2 million active users, indicating a 21% increase. As of January 1, 2012, comScore is in charge of online measurements in Spain, appointed by the Interactive Advertising Bureau (IAB Spain) and the Association of Communication Media Research (AIMC) to serve as the reference point for the buying and selling of online advertising in the Spanish market.